Client: The Safe Sisters Circle supports Black women survivors of domestic violence and sexual abuse in Washington DC’s Wards 7 & 8. TSSC provides free, culturally specific, holistic, and trauma-based services to Black women survivors.

Brief: The Safe Sisters Circle seeks brand development and a starter pack of assets for a new signature event that will take place during Domestic Violence Awareness Month (October), with the potential to do a spin-off for Teen Dating Violence Awareness Month (February).

Final Concept: Street festival
Event title: The Purple Fall Fest
Hashtag: #DCagainstDV
Specific programming within the event: The Safe Circle

The District’s community festival for Domestic Violence Awareness Month. Join us for food, music, performances, games, and educational sessions.