Category: Creative Direction
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Awareness Community
Life in Lyme Light – Shedding light on Lyme Disease. Awareness Campaign and Online Support Community. Share your story of invisible illness and create your butterfly at LifeinLymeLight.org Volunteers are given the questions: “How has Lyme disease affected your life?” and “What inspires you?”. Select stories are chosen to highlight the diversity and severity of…
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Nonprofit Rebrand Strategy
As Team Lead, my role was to manage the project’s scope and deliverables. I worked with a local nonprofit; the Oasis Alliance, to iron out the project details and form a concise creative brief. It was my responsibility to oversee the members of my creative team, inform them of expectations and objectives, assign tasks to…
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E-commerce
With upcoming seasons approaching and a mixture of new customers shopping due to COVID, Onia’s e-commerce website was in need of new features as there is no in-person shopping experience for the brand. Product knowledge, mobile optimization, search engine optimization, interactivity and color were the objective. Projects shown illustrate usability improvements, email marketing and complementary…
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E-commerce App
Designs for Onia’s 2021 collections including; newly launched app, website, emails, lookbook, advertisements and packaging. Click here to download the iOS App. Click here to download the Android App. Conducted UX research for the shopping application with internal alpha testing, stakeholders and developers before launching, then external beta testing for the public marketing release launch.…
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Data Visualization
The Flint, Michigan water crisis began in 2014 and still impacts residents to this day. Recent news reveals a repeat of events are occurring in Benton Harbor, Michigan. Motion graphic for engaging digital content on social media: Printed brochure design featuring data expanding on Flint and Benton Harbor contaminated water, as well as, accessible freshwater nationally…