Category: Creative Direction

  • Awareness Community

    Life in Lyme Light – Shedding light on Lyme Disease. Awareness Campaign and Online Support Community. Share your story of invisible illness and create your butterfly at Volunteers are given the questions: “How has Lyme disease affected your life?” and “What inspires you?”. Select stories are chosen to highlight the diversity and severity of […]

  • Nonprofit Rebrand Strategy

    As Team Lead, my role was to manage the project’s scope and deliverables. I worked with a local nonprofit; the Oasis Alliance, to iron out the project details and form a concise creative brief. It was my responsibility to oversee the members of my creative team, inform them of expectations and objectives, assign tasks to […]

  • E-commerce

    With upcoming seasons approaching and a mixture of new customers shopping due to COVID, Onia’s e-commerce website was in need of new features as there is no in-person shopping experience for the brand. Product knowledge, mobile optimization, search engine optimization, interactivity and color were the objective. Projects shown illustrate usability improvements, email marketing and complementary […]

  • E-commerce App

    Designs for Onia’s 2021 collections including; newly launched app, website, emails, lookbook, advertisements and packaging. Click here to download the iOS App. Click here to download the Android App. Design Direction of E-Commerce Website — implemented alternating announcement bar at the top of all pages allowed us to highlight key features in prime real estate […]

  • Data Visualization

    The Flint, Michigan water crisis began in 2014 and still impacts residents to this day. Recent news reveals a repeat of events are occurring in Benton Harbor, Michigan. Motion graphic for engaging digital content on social media: Printed brochure design featuring data expanding on Flint and Benton Harbor contaminated water, as well as, accessible freshwater nationally […]

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